Lafayette Luxury Open Up About Their Plans On Connecting With The Luxury Consumer Post-pandemic

The Pandemic was something we all never expected, however being a concierge firm Lafayette Luxury was actively catering to all its members and clients helping them manage all aspects of their life, both essential and luxury.

Lafayette Luxury Open Up About Their Plans On Connecting With The Luxury Consumer Post-pandemic
Lafayette Luxury Open Up About Their Plans On Connecting With The Luxury Consumer Post-pandemic

The Pandemic was something we all never expected, however being a concierge firm Lafayette Luxury was actively catering to all its members and clients helping them manage all aspects of their life, both essential and luxury.

 Handling hundreds of member and non member requests, the company has experienced a new shift of trend in the type of requests and how the behaviours of the affluent are changing globally.

 Surviving the pandemic has not been easy for any organisation and let alone for a luxury concierge when the priorities of the consumers have moderately shifted from luxury to essentials. But adapting to the change, Lafayette Luxury introduced essential services for its members.

 For the affluent who could afford and had to travel for business purposes, Lafayette Luxury stepped up to the occasion and provided exclusive and safe private jet charters, making the travel easy.

" We sat down with the Lafayette team for a quick interview to get more insights on the post pandemic world"

How have the preferences of luxury consumers changed due to the pandemic?

 Earlier, luxury of time was way more important to our members and they were happy to spend extravagantly for that. But now, since the pandemic even those members are holding back on unnecessary spending and seeking value for every dollar spent. Consumers have prioritised where and on what they want to spend. For example, one of our members loves traveling so she did not cut back on that. We have curated luxury experiences and itineraries for her and she has already traveled to Maldives, Dubai and also within India. On the other hand, one other member loves shopping and has not cut back on the personal shopping services to keep up with the exclusive collection and editions.

 

 Are the luxury travelers still traveling?

 A big yes. Since the places like Dubai, Maldives started opening up their borders and easing the quarantine rules, we have seen a significant rise in the number of clients traveling to these destinations again. However, these luxury travelers are seeking for

personalised experiences more than ever. For example, requests for curating unique itineraries, or arranging private dinners at the destination etc have gone up.

 

 How have the brand strategies evolved?

 While delivering essential services we as a brand connected to the consumers even more. The relationship with the clients has become more close and thus helped us understand them even more. This will help us cater to them more efficiently than before. The same is true for the vendors and partners.

 Next we as a luxury brand we were not much into social media. But as the lockdown began, we realized that consumers had more time on their hands and were browsing through social media more often than ever. Therefore, we have been investing more time on social media platforms and trying to come up with good informative but entertaining content whilst keeping the sanctity of a luxury brand.

 Lastly, delivering value for money is our prime objective now. We are making sure every recommendation we make is backed by thorough research and the client gets more than what they would expect.

How do you plan to connect to and get more luxury consumers/members?

 Luxury is rare and exclusive . It is not a want or desire , but beyond that . Our clients /members are individuals having the taste and liking for the finer things in life . The best way to get or rather connect with luxury consumers is by referral or word of mouth from our existing member . They have had a real life experience of our services , they trust us and hence they champion the idea of luxury concierge within their circle.

 Social media plays an important role in terms of marketing . We plan on connecting with the millennials through the right social media strategies and campaigns.

We are extending our services to real estate developers and luxury residential properties. Hoping to get more members on board.

 We believe luxury consumers and clients will continue to trust and use concierge services even more in the future as long as we adapt to the change and deliver utmost luxury to them. Which is exactly what Lafayette Luxury Concierge stands for~ luxury!